Madewell Meats
Branding
The Client
Madewell Meats is a family-owned butcher shop rooted in tradition, quality, and generations of farming experience. Originally established in 1997, the business grew from a small hog and cattle farm into a retail shop offering all-natural pork products, flavorful sausage, and their signature no-nitrite bacon.
Applications Used
- Adobe Illustrator
- Adobe Photoshop
The Challenge
The goal was to create an identity that felt authentic, established, and unmistakably connected to its farming roots.
Brand Guide
The visual direction draws inspiration from vintage butcher-shop and farm illustrations, using hand-drawn, sketch-style elements to give the brand a sense of history and craftsmanship. A character based on an older farmer and a pig illustration were developed as key visual elements, creating a friendly and recognizable personality.
Client
Madewell Meats
Year
2023
Deliverables
Logo · Brand Guidelines