Sweetie’s

Branding + Packaging

At A Glance

Sweetie’s is a fictional, family-owned confectionery established in 1956, specializing in handcrafted, homemade candies.  

Applications Used

  • Adobe Illustrator
  • Adobe Photoshop

Brand Guide

This branding project focuses on creating a warm and nostalgic visual identity with supporting packaging design developed to complement the brand.